About Us


Experts team

Ashraf Osman

Head of Practice - Sales and Marketing

Ashraf Osman is a highly experienced executive whose career spans 30 years of working for international corporations in multiple geographies. His knowledge & experience cover technical, managerial and senior executive space in cross cultural environments in Canada, Middle East and Asia. In addition to being a professional facilitator and coach, Ashraf is a regional manager of Quota® Sales Performance System (Canadian company) that is specialized in sales leadership. As a business effectiveness consultant he delivered numerous consulting engagements to organizations aiming at creating successful business models to achieve revenue & profit growth, and maintain customers/workforce loyal and motivated. His experience in international/regional companies, as well as forming his own business in different countries gave him the insight of what organizations need to attract, retain and motivate human talents. He has delivered numerous coaching sessions to companies across the Middle East in myriad different areas such as sales leadership, coaching & mentoring, organizational trust, conflict resolution, work-life balance, corporate speech coaching & analysis, etc. He is a fully bilingual person (A/E) with lots of professional and human traits that are appreciated by the participants of his training courses; many of them maintained a fruitful relationship with him as a life coach and mentor.