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Home All Courses CDMS Certified Digital Marketing Specialist
4.8

CDMS Certified Digital Marketing Specialist

Strategy and Planning

2 alternative location(s) available

Course Overview

The Certified Digital Marketing Specialist in Strategy and Planning program is suitable for individuals who are responsible for the planning, build, execution, and measurement of digital strategy and planning. This includes digital marketing or strategy specialists, consultants, executives, or anyone who is aiming to pursue a career in digital strategy, or to enhance their overall digital marketing knowledge.

The program is most suitable for participants who are familiar with the foundational concepts of marketing and with marketing in a digital world. It is specifically aimed at deepening learners’ knowledge of digital marketing strategy and digital or omnichannel marketing campaign planning.

2 alternative location(s) available

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Run This Course

Enjoy this certified

program at your premise of choice, with lower costs, and schedule that suits you best.

FULLY CUSTOMIZED

ACCORDING TO YOUR NEEDS!

5 Key Takeaways

1

Use the key strategy components to develop an effective digital strategy for your business.

Execute a marketing campaign and evaluate its effectiveness in terms of brand performance.

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Create a budget for a digital strategy and resource it effectively.

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5

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See What’s Inside Our 2022 Catalog

Course Outline

Module 1

Introduction

The DMI Methodology

Key Digital Strategy Topics

Adding Value to a Digital Strategy

Improving a Digital Strategy

Module 2

Traditional Communication

Formulating a Marketing Strategy

Integrating Different Assets into a Marketing Plan

Conducting Market Research and Communications Planning

Module 3

EDUCATIONAL PARTNER

DMI - Digital Marketing Institute

The Digital Marketing InstituteSM offers courses in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing - just choose your area of interest. Find out what course works best for you.

At the Digital Marketing Institute, we have made it our mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this.

The first is to advance the careers of marketers and sellers, the second is to address the digital skills shortage to ensure businesses have a capable and agile workforce. The final reason is to provide educators with professional certifications that can nurture future generations. We’re as passionate as we are ambitious, and the journey has only just began.

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Introducing LEORONʼs mobile app!

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Your Professional Development

Institute in the palm of your hand!

WEBADVISOR • MOODLE • COURSE SCHEDULE •

COURSE CATALOG • STUDENT SERVICES • AND MORE!

NOW AVAILABLE

Who Should Attend?

This highly practical and interactive course has been specifically designed for:

Marketing Managers

Senior Marketing Executives

Marketing Directors

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FREQUENTLY ASKED QUESTIONS

Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.

LEORON Institute partners with 20+ international bodies and associations.
We also award continuing professional development credits (CPE/PDUs) for:
1. NASBA (National Association of State Boards of Accountancy)
2. Project Management Institute PDUs
3. CISI credits
4. GARP credits
5. HRCI recertification credits
6. SHRM recertification credits

The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +971 4 447 5711 or [email protected].

The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.

Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.

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