INSPIRE GROWTH THROUGH INNOVATION LEADERSHIP
It’s not what you do; it’s who you are both as a professional and as a business. Learn the skills, strategies, and techniques to give yourself and your product a competitive advantage.
With this course, you will walk away with a toolbox of best practices and proven methodologies that will help you establish and then lead a culture of innovation for your company. You’ll craft a workable real-time process to build new, effective revenue streams. You’ll re-learn the entire product life cycle from the perspective of innovation; from goods and services early ideation to the retirement of past innovations. The entire learning process is designed to prepare you to take the Certified Innovation Leader exam.
Certified Innovation Leaders understand and utilize every phase of the innovation process to produce goods and services that are successful in the global market place and provide maximum return on investment to the organization.
The innovation body of knowledge explored in the workshop includes:
- Innovation Strategic Alignment
- Ideation Management
- Business Case Development
- Knowledge Creation
- Project Planning
- Innovation Development
- Innovation Qualification
- Product Launch
5 KEY TAKEAWAYS
- Demonstrate competence in the principles and practices of industry-standard innovation practices
- Certification offers financial benefits — it positively impacts your salary — and helps you stand out and better market yourself to prospective employers
- Increase your team’s skill sets and effectiveness
- Ensure planning efforts are geared towards profitability and the voice of the customer
- Provides employees with a widely -respected credential and is an invaluable mark for successful selection and hiring of innovation leader candidates
WHO SHOULD ATTEND?
Innovation crosses the entire enterprise. From R&D to product retirement – innovation drives success and moves the organization forward.
This course is designed for a wide range of departments such as:
PRODUCT MANAGEMENT TEAMS
- Product managers
- Product marketing managers
- Brand managers
- Marketing managers
PRODUCT DEVELOPMENT TEAMS
- Project managers
- Program managers
- Technology managers
- Business analysts
- Design engineers
- Application developers
- IT/project professionals
- Enterprise-wide information specialists
- Solution architect
Also, well-suited for experienced cross-functional managers who want to understand proven methodologies for defining and implementing an innovation process within their organizations.
CERTIFIED INNOVATION LEADER
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, strategic partners and sponsors by providing valuable content, training, education, certification and professional networking opportunities.
The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies.
The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.
- Length 4 days
- Level Advanced Training
- Industry Sales & Marketing
- Prerequisites None
- Association AIPMM - Association of International Product Marketing & Management
- Language English
- This program is worth 28 NASBA CPE credits
Managed Front End
SESSION 1 – Understanding Strategy, Innovation and Competitive Advantage
SESSION 2 – Developing the Business Case
SESSION 3 – Developing The Business Case
New Product Development Process
SESSION 1 – Knowledge Creation
SESSION 2 – Project Planning
SESSION 3 – Innovation Development
SESSION 4 – Innovation Development
SESSION 5 – Innovation Launch
SESSION 1 – Test, Select and Communicate
SESSION 2 – Facilitation
SESSION 3 – Leading the Initiative for Innovation
Exam Review and Preparation