The “Certified Brand Manager” program is designed to increase the effectiveness of brand managers and others involved in marketing products and/or brands. The workshop provides tools and knowledge for developing, strengthening and maintaining a brand or portfolio of brands. It covers: The roles and responsibilities of brand management; How these evolve over time, the key organisational interfaces, and the use of the classical Marketing “Ps” to strengthen a brand. The different levels of the brand (e.g., elements, attributes, perso...

During the Certificate in Digital Marketing Professional (CDMP) course you will learn the methods by which Digital Marketing is used to help businesses build sales and brands in today’s digital economy. The course will explain the essentials of digital planning, strategy, audiences, channels such as search engine optimization, paid search, social media marketing, email marketing, content marketing, mobile marketing, implementation, and measurement. The future of digital and innovation will also be considered and how it affects today’s entrepren...

Your employers know you have solid selling skills and the credentials to prove it. Customers know that you meet a set of rigorous standards for excellence and adhere to a strict Code of Ethics. You are committed to personal career development and lifelong learning.

Product marketing is the function responsible for ensuring the success of the product while it is in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity and eventual decline. Product Marketing Managers initiate pricing actions, plan product-focused marketing communications activities and represent the products to salespeople, the channels and often directly to customers. This AIPMM certification exam preparation course provides participants the opportunity to pursue continuing educatio...

Understanding the technology and driving forces behind digital transformation is the key to mastering the digital future of the industry. Businesses around the world are faced with an enormous amount of pressure along multiple dimensions. Digital Transformation is the key to smarter ways of doing business. It’s about speed, agility and efficiency that drive new and better customer experiences. All while maximizing value creation across asset and operations lifecycles to improve profitability and maximize return on capital.