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This highly practical and interactive course has been specifically designed for
This course is designed for brand managers and those responsible for creating and strengthening a company’s brands. In addition, it is useful for those who interact with brand managers and those who are responsible for marketing goods and services.
→ Brand Managers and those responsible for managing the function
→ Marketing managers, product managers, product marketing managers and others responsible for marketing products
→ Business managers and others wanting to become more knowledgeable about the role of the brand and its impact on the business