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Certified Product Manager

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نبذة عن الدورة التدريبية

Our four-day Certified Product Manager Program combines the latest in Product Management, Problem Solving and Business Modelling to prepare you to create and build products your customers will love.
It also provides an in-depth review of concepts to help you prepare to take the exam to earn the Association of International Product Marketing and Management (AIPMM) prestigious Certified Product Manager (CPM) credential.
It is appropriate for those who want to understand product life cycle management methods and deliverables, including the key concepts and terminology used in the exam as well as strategy for answering the exam questions and a Q&A for anything else they want to review.

المخرجات الرئيسية

Identify and communicate the strategy for existing products and their evolution.

Clearly communicate a comprehensive business model for your existing business, as well as for new lines of business you want to explore.

Determine the most effective process and methods for effectively managing products based on market and customer insights.

Manage your product team effectively, when you lack direct authority, and even when it doesn’t feel like a team.

Speaking the language of senior management, so you can get your ideas implemented by the appropriate decision-makers

Association of International Product Marketing & Management

The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, strategic partners and sponsors by providing valuable content, training, education, certification and professional networking opportunities. The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.

محتوى الدورة التدريبية

Part 1

→ Becoming an exceptional Product Manager
→ Understanding the product lifecycle
→ Evaluating market trends and your competitors
→ Assessing and innovating your business model

Part 2

→ Gathering market and customer insights
→ Aligning business and product strategy
→ Creating a business case and roadmap
→ Gathering market and product requirements

Part 3

→ Segmenting the market
→ Positioning your product and brand
→ Testing the market
→ Implementing a beta plan

Part 4

→ Implementing an effective product launch
→ Understanding the marketing process
→ Launching your product
→ Marketing your product

Part 5

→ Putting it into practice
→ Certification exam review

على من يجب الحضور؟

This highly practical and interactive course has been specifically designed for

This course applies to those managing existing products and launching new products including:

→ Product Managers, Directors and Vice Presidents of Product Management

→ Project and Program Managers

→ Senior engineers and developers looking to move into or interfacing with Product Management

→ General Managers who manage product portfolios and corporate strategy

الدورات ذات الصلة

التعليمات

What language will the course be taught in and what level of English do I need to take part in an LEORON training program?

Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.

Are LEORON Public courses certified by an official body/organization?

LEORON Institute partners with 20+ international bodies and associations.We also award continuing professional development credits (CPE/PDUs) for:1. NASBA (National Association of State Boards of Accountancy) 2. Project Management Institute PDUs 3. CISI credits 4. GARP credits 5. HRCI recertification credits 6. SHRM recertification credits

What is the deadline for registering to a public course?

The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +1071 4 1075 5711 or [email protected].

What does the course fee cover?

The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.

Does LEORON give discounts?

Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.