Exam Preparation

AIMMTA
AI in Modern Marketing: Tools, Strategy, and Analytics

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Course Overview

Artificial Intelligence is transforming marketing by enabling data-driven decisions, personalized customer engagement, and automated campaign management. Modern organizations increasingly rely on AI to analyze customer behavior, optimize content strategies, and improve marketing performance.

This course introduces marketing professionals to the role of AI in modern marketing. Participants will lear

Amani Al S.

Senior Specialist - Program Enrollment

[email protected]

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Key Takeaways

AI-Enhanced Marketing Knowledge – Participants gain a clear understanding of how AI technologies transform modern marketing strategies and customer engagement.

Practical Use of AI Marketing Tools – Participants develop the ability to use AI tools for content creation, personalization, and marketing automation.

Data-Driven Marketing Insights – Participants learn how to leverage AI-powered analytics to interpret customer data and improve campaign performance.

AI-Driven Campaign Design Skills – Participants gain the capability to design and optimize marketing campaigns using AI technologies across multiple channels.

Responsible AI Marketing Practices – Participants understand ethical considerations, data privacy, and regulatory requirements when applying AI in marketing.

AI Certs

The Tipping Point

In today’s rapidly evolving world, AI and Blockchain technologies are transforming industries, but the skills gap is widening. Millions struggle to find accessible, real-world certification programs that truly prepare them for the future of work. The challenge is clear: How do we upskill global talent with relevant, practical knowledge that keeps pace with innovation? At AI CERTs®, we saw this urgent need and decided to act.

The Spark: Why AI CERTs® Was Born

We believe talent is everywhere, but opportunity is not. Our founders witnessed a common barrier: future-ready education in AI and Blockchain was often locked behind complicated, expensive, or outdated courses. That’s why AI CERTs® was created to offer role-based trusted artificial intelligence certificate programs and blockchain certifications that are accessible to every learner, no matter if they have a tech background or not.

Course Outline

Foundations of AI in Marketing

Module 1: Introduction to AI in Marketing

•Topics: AI fundamentals, Machine Learning basics, evolution of AI in marketing, predictive analytics and chatbots.

Module 2: AI in Modern Marketing Practices

Topics: AI in customer engagement, recommendation systems, marketing automation, customer experience optimization

Module 3: AI-Driven Content Strategy and Personalization

•Topics: AI content generation, SEO optimization, AI-based customer segmentation and personalization.

Workshop: Create AI-assisted content ideas and SEO strategies.

AI Applications in Marketing Channels

Module 4: AI in Social Media Marketing

•Topics: AI tools for social media scheduling, sentiment analysis, influencer identification, engagement optimization.

Module 5: AI in Email Marketing

•Topics: AI-driven email personalization, predictive targeting, optimized send timing, automated campaigns.

•Exercise: Design a personalized AI-driven email campaign.

Module 6: AI for Marketing Analytics

•Topics: AI-powered analytics, customer behavior prediction, customer lifetime value analysis, campaign ROI measurement.

•Case Study: Using predictive analytics to improve marketing performance.

Strategy, Ethics and Implementation

Module 7: Ethical Considerations in AI Marketing

•Topics: Data privacy, AI bias, responsible AI usage, marketing regulations and compliance.

Module 8: Building an AI-Driven Marketing Strategy

•Topics: Aligning AI with business goals, selecting AI tools, implementation roadmap, measuring AI marketing success.

Exercise: Develop an AI marketing strategy outline.

Module 9: AI in Multichannel Marketing Campaigns

•Topics: AI in cross-channel marketing, campaign automation, personalization across platforms, performance tracking.

•Workshop: Create a multichannel AI marketing campaign plan.

Who Should Attend?

This highly practical and interactive course has been specifically designed for

Marketing Managers

Digital Marketing Managers

Brand Managers

Marketing Analytics Specialists

Content Marketing Managers

Customer Experience Managers

FAQ

What language will the course be taught in and what level of English do I need to take part in an LEORON training program?

Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.

Are LEORON Public courses certified by an official body/organization?

LEORON Institute partners with 20+ international bodies and associations.We also award continuing professional development credits (CPE/PDUs) for:1. NASBA (National Association of State Boards of Accountancy) 2. Project Management Institute PDUs 3. CISI credits 4. GARP credits 5. HRCI recertification credits 6. SHRM recertification credits

What is the deadline for registering to a public course?

The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +1071 4 1075 5711 or [email protected].

What does the course fee cover?

The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.

Does LEORON give discounts?

Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.

Reviews

Review:
Certified Professional in Quality and Patient Safety
We have been working with LEORON for the past two years and will be working with them again this upcoming year. The programs they delivered were fruitful and exciting and our organization has received positive feedback from the participants. What our organization aims to do is to provide at no cost training for all the private sector employees so that they may benefit from our offered programs in Innovation and Professional development. Leoron has helped us achieve this goal. We look forward to continuing this service and wish them the best of luck. Regards,
Nasser M. Al-Subaie
Review:
Certified Professional in Quality and Patient Safety
Since the partnership was signed between BAE Systems Saudi Development & Training and LEORON in 2017, we have been working together to offer the Saudi market a complete portfolio of training solutions benefiting from the wide and extensive experience of both parties. Recognizing the great success of this partnership, we are looking for further collaborations in the future that will position both companies as one of the leading training providers in Saudi Arabia. We thank the LEORON team for their full cooperation and continuing support, and look forward to further success together in the years to come.
Emad Alrajih
Review:
Certified Professional in Quality and Patient Safety
Dating back to 2014, Mobily’s “LEORON” experience has grown from a single collaboration to a long-term partnership. We consider “LEORON” Institute as a strategic partner, whose contribution has been nothing but premium in equipping our staff with field-based knowledge and information. Past three years have resulted with an expanded collaboration with superior customer service and support. Best Regards,
Turki S. Alsahaan
Review:
IAMM Internal Audit Maturity Model
In recognition of their dedication and contribution supporting IKEA Saudi Arabia in arranging training programs during 2017 & 2018, looking forward for more development and exciting effort this year. On behalf of IKEA Saudi Arabia, THANK YOU!
Dalal Kutbi