Exam Preparation

CDMP
Certified Digital Marketing Professional

Rating:

4.8

English

Intermediate

25 Nasba

FACE 2 FACE

ON SITE TRAINING

LIVE VIRTUAL

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COACHING

& MENTORING

SELF-PACED

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Course Overview

The Certified Digital Marketing Professional (CDMP) is a 5-day immersive certification program that equips participants with a comprehensive understanding of how to build brand presence and drive business growth through effective digital marketing strategies. The course covers key channels including SEO, PPC, social media, content, email, mobile marketing, and analytics, while aligning digital pla

Amani Al S.

Senior Specialist - Program Enrollment

[email protected]

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Key Takeaways

Plan and develop an integrated digital marketing strategy that aligns with business goals and customer needs.

Execute SEO, PPC, and social media marketing campaigns to drive traffic and build brand visibility.

Create and manage effective content and email marketing programs using data-driven insights.

Measure digital performance using analytics, KPIs, and dashboards to evaluate campaign effectiveness.

Leverage mobile and digital innovation to enhance reach, personalization, and customer engagement.

Digital Marketing Institute

The Digital Marketing InstituteSM offers courses in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing - just choose your area of interest. Find out what course works best for you. At the Digital Marketing Institute, we have made it our mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this. The first is to advance the careers of marketers and sellers, the second is to address the digital skills shortage to ensure businesses have a capable and agile workforce. The final reason is to provide educators with professional certifications that can nurture future generations. We’re as passionate as we are ambitious, and the journey has only just began.

Course Outline

Module 1

Digital Marketing Foundations and Strategy

This module introduces the essential foundations of digital marketing while showing how strategic planning supports stronger business outcomes. Participants will explore how digital marketing connects with customer needs, business goals, and channel selection to create a more integrated and effective marketing approach.

The session also covers audience research, segmentation, and objective setting, supported by AI-enabled insights and practical planning tools. By connecting strategy with execution, participants will develop a clearer understanding of how to build campaigns that are relevant, measurable, and aligned with the modern customer journey.

Topics covered include:

Understanding core digital marketing principles and terminology
Aligning digital marketing with business goals and customer journeys
Applying audience research, segmentation, and SMART objectives
Exploring inbound and outbound strategies and media types
Leveraging AI for insights, planning, and competitive analysis

Module 2

Content and Social Media Marketing

This module focuses on how content and social media work together to build brand visibility, strengthen engagement, and support business growth. Participants will learn how to create content strategies that reflect audience needs while maintaining consistency across platforms and formats.

The session also explores storytelling, campaign planning, and the use of AI to improve content production, targeting, and optimization. By combining creativity with platform knowledge and data-driven insights, participants will be better prepared to manage content and social media in a more strategic and results-oriented way.

Topics covered include:

Understanding content marketing principles and strategy
Developing structured content plans aligned to business goals
Using storytelling, brand personality, and personalization
Managing social media platforms and multi-channel campaigns effectively
Leveraging AI for content creation, targeting, and performance insights

Module 3

Search Marketing: SEO and Paid Media

This module provides participants with a practical understanding of how search marketing can increase visibility, attract qualified traffic, and improve campaign performance. It covers both organic and paid approaches, helping participants understand how to use search strategically across different stages of the customer journey.

The session also examines keyword research, SEO improvement techniques, paid media setup, and campaign optimization using AI-powered tools. By combining search strategy with performance analysis, participants will gain the knowledge needed to improve discoverability, drive conversions, and support digital growth.

Topics covered include:

Understanding search engine optimization and paid search fundamentals
Conducting keyword research aligned to user intent and campaign goals
Applying on-page, technical, and off-page SEO techniques
Creating and optimizing paid search campaigns across search and display
Using AI for bidding, targeting, performance tracking, and campaign improvement

Module 4

Customer Engagement and Email Marketing

This module explores how email marketing supports customer engagement, retention, and conversion through targeted and timely communication. Participants will learn how to align email activity with the customer journey while improving relevance through segmentation and personalization.

The session also covers campaign development, automation, testing, and performance measurement to help participants create more effective and scalable email programs. By connecting strategy, content, and analytics, participants will be able to use email marketing as a stronger driver of engagement and business results.

Topics covered include:

Understanding the role and value of email marketing in the digital mix
Segmenting audiences and personalizing communication effectively
Designing and delivering engaging email campaigns
Using automation and workflows to improve efficiency and consistency
Measuring campaign performance and optimizing engagement over time

Module 5

Website, eCommerce, and Conversion Optimization

This module equips participants with the knowledge to improve digital experiences across websites, eCommerce environments, and conversion journeys. It focuses on how design, usability, and structure influence user behavior and contribute to stronger engagement and online sales performance.

The session also explores conversion rate optimization, eCommerce strategy, and the growing importance of mobile and social commerce in today’s digital landscape. By combining customer experience thinking with measurement and optimization, participants will learn how to create more effective digital touchpoints that support business goals.

Topics covered include:

Building effective websites aligned with customer experience principles
Applying UX, UI, and CRO techniques to improve digital performance
Understanding eCommerce models, platforms, and online buying journeys
Leveraging mobile-first and social commerce approaches
Measuring and optimizing website and conversion performance

Module 6

Analytics, Performance Measurement, and Digital Strategy Execution

This module brings together the measurement and strategy elements of digital marketing, helping participants understand how to evaluate performance and make better marketing decisions. It introduces the core principles of analytics, KPI tracking, and customer behavior analysis as the basis for improving campaign results.

The session also explores how AI and analytics tools can support forecasting, deeper insight generation, and more effective strategy execution. By translating data into action, participants will be able to strengthen planning, improve performance, and develop integrated digital marketing strategies with greater confidence.

Topics covered include:

Understanding digital analytics and data-driven decision making
Tracking campaign and website performance using key tools and metrics
Measuring KPIs, conversions, customer behavior, and channel effectiveness
Leveraging AI for forecasting, insights, and optimization opportunities
Developing integrated digital marketing strategies and action plans

Who Should Attend?

This highly practical and interactive course has been specifically designed for

→ Digital marketing staff

→ Operations managers

→ Brand and marketing managers

→ Any other staff that deals with the company’s online presence.

FAQ

What language will the course be taught in and what level of English do I need to take part in a LEORON training program?

Most LEORON courses are delivered in English. However, there are some courses offered in Arabic, mainly online. For our in-house courses, sessions can be curated and delivered in any language upon request. In general, the best way to confirm language availability is to check with our Enrollment Managers for the most up-to-date information. Simply click on “Let’s talk on WhatsApp” to chat with us directly.

What formats are the courses offered in?

LEORON delivers training in various formats including face-to-face, live virtual sessions, self-paced learning, in-house delivery as well as online courses.

Are LEORON Public courses certified by an official body/organization?

Yes, most LEORON public courses are accredited by internationally recognized bodies such as CIPD, ATD, PMI, EdEx, and many others—depending on the course.

Who accredits LEORON’s training programs?

LEORON partners with over 20 international bodies such as PMI, CIPD, ATD, EdEx, NASBA, CISI, GARP, HRCI, SHRM, ACCA, ASQ, IIA, ILM, IAC, and others

Are CPD points or PDUs provided?

Yes, learners can earn CPD credits and professional development units (PDUs) including NASBA CPEs, PMI PDUs, CISI, GARP, HRCI, SHRM, and more.

How can I register for a course?

You can register through our website by filling in the inquiry form, or by speaking directly with one of our consultants via WhatsApp or email. Once we confirm your interest, we’ll guide you through the steps.

When is the registration deadline for public courses?

Registration typically closes 14 days before the course start date, with occasional late registrations accepted upon confirmation

What is included in the course fee?

The fee generally covers 5-star venue facilities, training materials, certified instruction, lunches and refreshments, plus certification and membership where applicabl0065

Are there group rates or discounts?

Yes, group bookings and corporate-level discounts are available. Learners are encouraged to reach out to discuss specific arrangements

What support is available with registration?

Enrollment Managers and a Registration Desk assist with the entire process, including deadlines, travel logistics, and course customization. As well as any other special requests you might have. Simply to go your preferred course and click on “Let’s chat on WhatsApp” to do so.

Can I request a bespoke course at my location or within my organization?

Yes, in-house training is fully customizable in terms of curriculum, language, delivery, and timing. You can suggest dates and locations. Simply to go your preferred course and click on “Let’s chat on WhatsApp” in order to address any questions or concerns in this regards.

What is the refund or cancellation policy?

Refund and cancellation policies vary depending on the course type and location. Generally, cancellations made at least 14 days before the course start date may be eligible for a full or partial refund, while cancellations made closer to the course date may incur a fee. For exact terms, please consult your Enrollment Manager or refer to the course confirmation email.

Can I register multiple employees from my company?

Yes. We support group registrations and offer corporate packages for organizations enrolling multiple participants. Our team can help coordinate the logistics for group bookings.

Who should attend these courses?

LEORON caters to a variety of professionals: from those seeking leadership development to project managers, HR specialists, finance professionals, cybersecurity, procurement, Ai enthusiasts and many others.

Do I need prior experience or academic qualifications?

Not always. Many specialized paths, like cybersecurity, accept learners without prior experience. However, some courses (e.g., PMI PDU-based ones) may have recommended prerequisites. Its always better to chat with one of our Enrollment Managers to discuss more. Simply to go your preferred course and click on “Let’s chat on WhatsApp” to do so.

Will I receive a certificate after completing the course?

Yes. Upon full attendance and successful completion, you will receive a certificate of participation or accreditation, depending on the course.

Are meals and refreshments included in face-to-face courses?

Yes. For in-person courses, lunch and coffee breaks are provided daily at the venue.

Can LEORON deliver a course in-house at our organization?

Absolutely. All programs can be delivered privately at your company or virtually for your team, customized to match your internal goals and structure.

Reviews

Review:
IAMM Internal Audit Maturity Model
In recognition of their dedication and contribution supporting IKEA Saudi Arabia in arranging training programs during 2017 & 2018, looking forward for more development and exciting effort this year. On behalf of IKEA Saudi Arabia, THANK YOU!
Dalal Kutbi
Country Learning & Development Manager at IKEA Saudi Arabia
Review:
Certified Professional in Quality and Patient Safety
Dating back to 2014, Mobily’s “LEORON” experience has grown from a single collaboration to a long-term partnership. We consider ‘’LEORON” Institute as a strategic partner, whose contribution has been nothing but premium in equipping our staff with field-based knowledge and information. Past three years have resulted with an expanded collaboration with superior customer service and support. Best Regards,
Turki S. Alsahaan
Dir L&D, Talent Management at Mobily, Etihad Etisalat Company
Review:
Certified Professional in Quality and Patient Safety
Since the partnership was signed between BAE Systems Saudi Development & Training and LEORON in 2017, we have been working together to offer the Saudi market a complete portfolio of training solutions benefiting from the wide and extensive experience of both parties. Recognizing the great success of this partnership, we are looking for further collaborations in the future that will position both companies as one of the leading training providers in Saudi Arabia. We thank the LEORON team for their full cooperation and continuing support, and look forward to further success together in the years to come.
Emad Alrajih
VP, Business Winning at BAE Systems Saudi Development & Training
Review:
Certified Professional in Quality and Patient Safety
We have been working with LEORON for the past two years and will be working with them again this upcoming year. The programs they delivered were fruitful and exciting and our organization has received positive feedback from the participants. What our organization aims to do is to provide at no cost training for all the private sector employees so that they may benefit from our offered programs in Innovation and Professional development. Leoron has helped us achieve this goal. We look forward to continuing this service and wish them the best of luck. Regards,
Nasser M. Al-Subaie
Sr. Program Officer, Enterprise Learning & Human Development at Kuwait Foundation for the Advancemen