CFMNFMCash Flow Management for Non-Financial ManagersWhy profitable companies still go broke
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English
Advanced
Face to Face
Instructor-Led Training
(F2F-ILT)
Virtual
Instructor-Led Training
(V-ILT)
COACHING
& MENTORING
(C&M)
Self-Paced
Learning
(SPL)
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Course Overview
Cash Flow Management for Non-Financial Managers addresses a distinction many non-finance managers never fully grasp: why cash flow, not profit, is what actually determines whether a business survives its next quarter. The course works through why profitable companies still go broke, building delegates' understanding of cash flow interpretation and working capital basics through a real, concrete ex
Key Takeaways
1
Explain clearly why a profitable business can still run out of cash
2
Read a cash flow statement for early warning signs of trouble
3
Apply basic working capital principles to daily management decisions
4
Ask sharper questions in any discussion involving financial performance
5
Bring cash discipline into decisions that are usually judged on profit alone
Certifications
LEORON - Professional Development Institute
LEORON Institute is the leading corporate training and EdTech company in the EMEA region, with the most comprehensive learning and development solutions in all strategic corporate functions, including Corporate Finance, HR, Procurement and SCM, Technology, Quality, Operations and Engineering. Through instructor-led sessions, in-company training, and coaching, our faculty of experts deliver over 2,000+ programs annually, while 50,000+ learners are equipped with up-to-date relevant education and the latest tech solutions across the EMEA region.
As a NASBA-registered CPE sponsor with a KHDA educational services permit in Dubai, LEORON also offers selected professional certifications eligible for HRDF reimbursement in Saudi Arabia.
As a NASBA-registered CPE sponsor with a KHDA educational services permit in Dubai, LEORON also offers selected professional certifications eligible for HRDF reimbursement in Saudi Arabia.
Course Outline
1. Why cash flow and profit are not the same thing
2. Reading a cash flow statement for warning signs
3. Working capital basics and why they matter daily
4. Case study - a profitable business running out of cash
5. Applying cash awareness to everyday management decisions
Who Should Attend?
This course is designed for non-finance managers and business professionals who make decisions that affect cash flow without necessarily tracking it directly. It is especially useful for those in growing or fast-moving businesses where profitability on paper can mask a genuine cash risk.
FAQ
Who benefits most from this course?
Non-finance managers and business professionals who make decisions that affect cash flow without necessarily tracking it directly.
Is this a deep dive into treasury management?
No, this is a practical, accessible introduction to cash flow thinking for non-specialists, not a technical treasury course.
How long is the course?
This is a three-day Live Virtual Training program, giving ample time to work through real examples in depth.