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Communicating for Influence and Impact

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Course Overview

Successful leaders understand the critical role of being effective and authentic communicators, having a positive impact within their current and future sphere of influence, and setting purpose-driven goals. In an increasingly connected world, organizations are no longer evaluated on their financial performance alone, or even the quality of their products or services, but on their impact on society at large. Companies across all industries need leaders who can leverage communication to better meet business objectives, influence stakeholders, and drive meaningful change.
The Communicating for Influence and Impact online short course from the University of Cambridge Institute for Sustainability Leadership (CISL) provides a comprehensive understanding of how to communicate effectively using a range of tools and practical insights. On it, you’ll learn how to embed purpose in your communication and organization using storytelling and other techniques to influence change.

Key Takeaways

The tools to effectively and persuasively communicate with various stakeholders in your network.
A Personal Impact Plan to achieve meaningful change within and beyond your organization.
Skills to inspire and motivate others to drive innovation and sustainability at a systems level.
Access to professionals from around the world as a member of the CISL global alumni network.
Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Cambridge University
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Cambridge University has been discovering, challenging and inspiring for over 800 years. Its students and researchers are bold and innovative thinkers, passionate about learning and about contributing to the world around us. Journeys of discovery that led to splitting the atom and understanding the structure of DNA are today helping to tackle the world’s most urgent problems, from mitigating climate change to preventing the next pandemic to solving societal inequalities. With a community that is global and diverse in thought and people, the University has more than 19,000 students from over 100 countries and 200,000 alumni spread worldwide. At its heart, Cambridge’s mission is to enrich society through the pursuit of education, learning and research at the highest levels of excellence. By collaborating with EdX, the University is enabling learners from all over the globe to benefit from Cambridge’s passion for knowledge and discovery, giving as many people as possible the chance to experience the quality of a Cambridge education.

Course Outline

ORIENTATION MODULE: Welcome to your Online Campus
Meet and engage with your learning and peer networks as you navigate the Online Campus.

• Become familiar with your new virtual classroom
• Meet your success team and get to know your
fellow classmates

MODULE 1: The need for impactful communication
Gain insight into how communication can be used to create change in a volatile, uncertain and increasingly complex world.

• Identify why business professionals are increasingly
operating in a VUCA environment
• Discuss why communication and influence are
important for leadership in a 21st century context
• Explain the business case for developing high-impact
• Outline how effective communication can address
the challenges faced in a VUCA world
• Describe how different types of communication
can influence societal change.

MODULE 2: The role of communication in shaping society
Gain insight into how communication can be used to build more inclusive communities.

• Discuss how communication can shape society as
a whole
• Interpret the role that media has in shaping societies
• Articulate the relationship between power and
• Determine the role that divergent thinking plays in
building influential societies

MODULE 3: Attributes of an effective communicator
Explore the attributes and capabilities that contribute to becoming an effective influencer.

• Identify the need for a new type of leadership and
• Discuss the attributes and capabilities required to
be more influential
• Articulate your personal leadership style
• Investigate how your leadership style impacts how
you communicate and influence
• Analyze the role of bias, values, and beliefs in
effective communication
• Distinguish the components you need in your
ecosystem to be influential

MODULE 4: Communicate effectively using listening and storytelling
Examine different communication approaches and techniques.

• Discuss how storytelling has shaped communication
through the ages
• Determine the importance of listening in authentic
• Illustrate how persuasive storytelling principles
shape a narrative
• Investigate ways of shaping stories for different

MODULE 5: Purpose-driven communication and influence
Learn how embedding purpose and cultivating organizational culture can affect change within an organization.

• Identify how an enabling environment for effective
communication and influence can be created
• Discuss the benefits of building a nurturing organizational
culture to facilitate effective communication
• Identify the role of psychological safety in advancing
influence, experimentation, and innovation
• Determine how the alignment of individual and organizational
purpose influences change
• Analyze the impact of purpose-led communications
• Evaluate the role of organizational purpose and culture
in enhancing influence

MODULE 6: Influence change within and beyond your network
Explore how communication can be used to influence change within and beyond your network.

• Identify your skillset and the role you play in your
different teams
• Determine strategies for infusing confidence and
presence in your interactions with others
• Analyze how to facilitate effective interactions between
your stakeholders and networks
• Evaluate ways to overcome barriers and resolve
• Justify how you can communicate to overcome
barriers to change

MODULE 7: Collaborating to achieve impact
Gain insight into how to achieve cooperation with stakeholders through effective communication.

• Discuss why cooperation is vital in the current
world context
• Articulate how collaborations and partnerships
can benefit from diverse stakeholders
• Analyze the importance of power and influence
within stakeholder engagements
• Investigate a range of stakeholder tools and models
to achieve impact
• Reflect on different ways to measure influence and
• Create your Personal Impact Plan to influence change

MODULE 8: Maximising your influence and impact
Reflect on your Personal Impact Plan and create a network of your peers.

• Critique Personal Impact Plans and provide feedback
• Evaluate your Personal Impact Plan using the feedback
you receive from your peers
• Reflect on what you have learnt about effective
communication for influence and impact

Who Should Attend?

This online short course aims to support both established and aspiring leaders in enhancing their communication skills and ability to effect change within and outside of their networks. The course benefits professionals committed to achieving positive social and environmental outcomes while also driving business success. The curriculum is tailored for individuals seeking to build on their previous training and experience, with an online course that equips them with communication tools and techniques to increase their influence and impact while emphasising authenticity and integrity.

If you’re interested in this course, you may also want to take a look at the CISL Sustainable Marketing and Communication Strategy bundle. Designed for marketing, media and creative professionals, this three-course series will teach you how to develop, mobilise and communicate an action plan for sustainable business practices.

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What language will the course be taught in and what level of English do I need to take part in an LEORON training program?
Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.
Are LEORON Public courses certified by an official body/organization?
LEORON Institute partners with 20+ international bodies and associations.We also award continuing professional development credits (CPE/PDUs) for:1. NASBA (National Association of State Boards of Accountancy) 2. Project Management Institute PDUs 3. CISI credits 4. GARP credits 5. HRCI recertification credits 6. SHRM recertification credits
What is the deadline for registering to a public course?
The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +1071 4 1075 5711 or [email protected].
What does the course fee cover?
The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.
Does LEORON give discounts?
Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.