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Certified Innovation Leader

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Course Overview

Inspire Growth Through Innovation Leadership
It’s not what you do; it’s who you are both as a professional and as a business. Learn the skills, strategies, and techniques to give yourself and your product a competitive advantage.
With this course, you will walk away with a toolbox of best practices and proven methodologies that will help you establish and then lead a culture of innovation for your company. You’ll craft a workable realtime process to build new, effective revenue streams. You’ll re-learn the entire product life cycle from the perspective of innovation; from goods and services early ideation to the retirement of past innovations. The entire learning process is designed to prepare you to take the Certified Innovation Leader exam.
Certified Innovation Leaders understand and utilize every phase of the innovation process to produce goods and services that are successful in the global market place and provide maximum return on investment to the organization.
The innovation body of knowledge explored in the workshop includes:
→ Innovation Strategic Alignment
→ Ideation Management
→ Business Case Development
→ Knowledge Creation
→ Project Planning
→ Innovation Development
→ Innovation Qualification
→ Product Launch

This AIPMM ProdBOK® Approved training will help you define and implement an innovation process to create new, effective revenue streams. It also prepares candidates for the Certified Innovation Leader (CIL®) exam.

Key Takeaways

This course arms you with the knowledge and skills required to lead and participate in innovation efforts in your company, creating a culture of effective innovation throughout the entire life cycle.
Developing a sustainable approach to gain or maintain a competitive advantage in your field
Maintaining operational effectiveness throughout each stage of the innovation process
Ensure planning efforts are geared towards profitability and the voice of the customer
Provides employees with a widely-respected credential and is an invaluable mark for successful selection and hiring of innovation leader candidates

Association of International Product Marketing & Management
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The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, strategic partners and sponsors by providing valuable content, training, education, certification and professional networking opportunities. The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.

Course Outline

Day 1

The innovation body of knowledge is divided into two categories: (1)  Those  processes  and activities associated with the Managed Front End that transforms needs and ideas into business cases for potentially viable product concepts and; (2) the New Product Development process that uses a framework of execution stages and decision gates to transform concepts into products launched to their target market.


Aligning the organization for increased innovation effectiveness

Creating a culture that supports innovation

Reviewing several tools for organizational change related to innovation


Exploring the seven innovation frameworks

Applying ideation methods and Voice of the Customer (VOC) tools

Screening ideas for potential business case developments


Evaluating  financial feasibility of the project

Assessing marketability of the product concept

Providing a reasoned justification for moving into the new product development process

Day 2

Transitioning from the managed front end into the new product development process

Identifying the customer problem to be solved

Developing the Voice of the Customer (VOC) data and understanding elements that create value

Conducting preparations for gate meeting and gate decision


Developing the project plan for executing the product concept

Defining the work that will drive the product design

Conducting risk management planning

Planning now to increase success later


Exploring the pros and cons of Beta testing

Planning and conducting the Beta test

Responding to Beta test results and preparing for launch


Applying customer insights and value-needs to design

Conducting Alpha testing and iterating design as necessary

Developing portfolio management plan


Creating and implementing the roll-out strategy

Following the launch, sell, evaluate, take-action cycle

Planning for next generation activities - beat the fast followers

Day 3 and 4

Develop the skills and learn the mindset of design thinking while building your team's confidence  to tackle complex challenges. This approach will inspire and equip your team with a problem- solving toolkit necessary for creative innovation.


Prototype development - Understand the key components of successful prototyping

Concept Testing -A combination of qualitative and quantitative testing to assess the concept's suitability

Internal Messaging - Increase the impact and resonance of any communication you create


Tools - Training And Hands-on Use Of Innovation Tools Such As Idea Generation, Brainstorming, Idea Selection, And Many More

Activities - Beginning With An Innovation Warm-up To Start Ideas Flowing And Concluding

With An Actionable Idea List


Coaching - Learn the difference between coaching that inspires versus inhibits creativity

Adopting - Learn the keys to maintaining and supporting innovation long term


Reviewing key terms, strategies, methodologies and deliverables

Test-taking strategies for selecting the best answer

Evaluating answers to practice questions


Who Should Attend?

Innovation crosses the entire enterprise. From R&D to product retirement - innovation drives success and moves the organization forward. This course is designed for a wide range of departments such as:


  • Product managers
  • Product marketing managers
  • Brand managers
  • Marketing managers


  • Project managers
  • Program managers
  • Technology managers
  • Business analysts
  • Design engineers
  • Application developers


  • IT/project professionals
  • Enterprise-wide information specialists
  • Solution architect

Related Courses


What language will the course be taught in and what level of English do I need to take part in an LEORON training program?
Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.
Are LEORON Public courses certified by an official body/organization?
LEORON Institute partners with 20+ international bodies and associations.We also award continuing professional development credits (CPE/PDUs) for:1. NASBA (National Association of State Boards of Accountancy) 2. Project Management Institute PDUs 3. CISI credits 4. GARP credits 5. HRCI recertification credits 6. SHRM recertification credits
What is the deadline for registering to a public course?
The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +1071 4 1075 5711 or [email protected].
What does the course fee cover?
The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.
Does LEORON give discounts?
Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.