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Certified Innovation Leader

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English
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Course Overview

Inspire Growth Through Innovation Leadership
It’s not what you do; it’s who you are both as a professional and as a business. Learn the skills, strategies, and techniques to give yourself and your product a competitive advantage.
With this course, you will walk away with a toolbox of best practices and proven methodologies that will help you establish and then lead a culture of innovation for your company. You’ll craft a workable realtime process to build new, effective revenue streams. You’ll re-learn the entire product life cycle from the perspective of innovation; from goods and services early ideation to the retirement of past innovations. The entire learning process is designed to prepare you to take the Certified Innovation Leader exam.
Certified Innovation Leaders understand and utilize every phase of the innovation process to produce goods and services that are successful in the global market place and provide maximum return on investment to the organization.
The innovation body of knowledge explored in the workshop includes:
→ Innovation Strategic Alignment
→ Ideation Management
→ Business Case Development
→ Knowledge Creation
→ Project Planning
→ Innovation Development
→ Innovation Qualification
→ Product Launch
Blerta Isai Mustafa
Training Adviser

Key Takeaways

1
Demonstrate competence in the principles and practices of industry-standard innovation practices
2
Certification offers financial benefits u2014 it positively impacts your salary u2014 and helps you stand out and better market yourself to prospective employers
3
Increase your teamu2019s skill sets and effectiveness
4
Ensure planning efforts are geared towards profitability and the voice of the customer
5
Provides employees with a widely -respected credential and is an invaluable mark for successful selection and hiring of innovation leader candidates

Association of International Product Marketing & Management
Brand Logo
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, strategic partners and sponsors by providing valuable content, training, education, certification and professional networking opportunities. The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.

Course Outline

Part 1
Managed Front End
The innovation body of knowledge is divided into two categories: (1) Those processes and activities associated with the Managed Front End that transforms needs and ideas into business cases for potentially viable product concepts and; (2) the New Product Development process that uses a framework of execution stages and decision gates to transform concepts into products launched to their target market.
SESSION 1 - Understanding Strategy, Innovation and Competitive Advantage
→ Aligning the organization strategy for increased innovation effectiveness
→ Creating a culture that supports innovation
→ Reviewing several tools for organizational change related to innovation
SESSION 2 - Developing the Business Case
→ Exploring the seven innovation frameworks
→ Applying ideation methods and Voice of the Customer (VOC) tools
→ Screening ideas for potential business case developments
SESSION 3 - Developing the Business Case
→ Evaluating financial feasibility of the project
→ Assessing marketability of the product concept
→ Providing a reasoned justification for moving into the new product development process
Part 2
New Product Development Process
SESSION 1 - Knowledge Creation
→ Transitioning from the managed front end into the new product development process
→ Identifying the customer problem to be solved
→ Developing the Voice of the Customer (VOC) data and understanding elements that create value
→ Conducting preparations for gate meeting and gate decision
SESSION 2 - Project Planning
→ Developing the project plan for executing the product concept
→ Defining the work that will drive the product design
→ Conducting risk management planning
→ Planning now to increase success later
SESSION 3 - Innovation Development
→ Applying customer insights and valueneeds to design
→ Conducting Alpha testing and iterating design as necessary
→ Developing portfolio management plan
SESSION 4 - Innovation Development
→ Exploring the pros and cons of Beta testing
→ Planning and conducting the Beta test
→ Responding to Beta test results and preparing for launch
SESSION 5 - Innovation Launch
→ Creating and implementing the roll-out strategy
→ Following the launch, sell, evaluate, takeaction cycle
→ Planning for next generation activities - beat the fast followers
Part 3
Implementation
Develop the skills and learn the mindset of design thinking while building your team’s confidence to tackle complex challenges. This approach will inspire and equip your team with a problem- solving toolkit necessary for creative innovation.
SESSION 1 - Test, Select and Communicate
→ Prototype development - Understand the key components of successful prototyping
→ Concept Testing -A combination of qualitative and quantitative testing to assess the concept’s suitability
→ Internal Messaging - Increase the impact and resonance of any communication you create
SESSION 2 - Facilitation
→ Tools - Training And Hands-on Use Of Innovation Tools Such As Idea Generation, Brainstorming, Idea Selection, And Many More
→ Activities - Beginning With An Innovation Warm-up To Start Ideas Flowing And Concluding
→ With An Actionable Idea List
SESSION 3 - Leading the Initiative for Innovation
→ Coaching - Learn the difference between coaching that inspires versus the coaching that inhibits creativity
→ Adopting - Learn the keys to maintaining and supporting innovation long term
Part 4
Exam Review and Preparation
Exam Review
→ Reviewing key terms, strategies, methodologies and deliverables
→ Test-taking strategies for selecting the best answer
→ Evaluating answers to practice questions
EXAM

Who Should Attend?

This highly practical and interactive course has been specifically designed for
PRODUCT MANAGEMENT TEAMS
Product managers
Product marketing managers
Brand managers
Marketing managers
PRODUCT DEVELOPMENT TEAMS
Project managers
Program managers
Technology managers
Business analysts
Design engineers
Application developers
TECHNOLOGY/INFRASTRUCTURE TEAMS
IT/project professionals
Enterprise-wide information specialists
Solution architect
Also, well-suited for experienced crossfunctional managers who want to understand proven methodologies for defining and implementing an innovation process within their organizations.

FAQ

What language will the course be taught in and what level of English do I need to take part in an LEORON training program?
Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.
Are LEORON Public courses certified by an official body/organization?
LEORON Institute partners with 20+ international bodies and associations.We also award continuing professional development credits (CPE/PDUs) for:1. NASBA (National Association of State Boards of Accountancy) 2. Project Management Institute PDUs 3. CISI credits 4. GARP credits 5. HRCI recertification credits 6. SHRM recertification credits
What is the deadline for registering to a public course?
The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +1071 4 1075 5711 or [email protected]
What does the course fee cover?
The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.
Does LEORON give discounts?
Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.

Reviews

  • Review:
    IAMM Internal Audit Maturity Model
    In recognition of their dedication and contribution supporting IKEA Saudi Arabia in arranging training programs during 2017 & 2018, looking forward for more development and exciting effort this year. On behalf of IKEA Saudi Arabia, THANK YOU!
    Dalal Kutbi
    Country Learning & Development Manager at IKEA Saudi Arabia
  • Review:
    Certified Professional in Quality and Patient Safety
    Dating back to 2014, Mobily’s “LEORON” experience has grown from a single collaboration to a long-term partnership. We consider ‘’LEORON” Institute as a strategic partner, whose contribution has been nothing but premium in equipping our staff with field-based knowledge and information. Past three years have resulted with an expanded collaboration with superior customer service and support. Best Regards,
    Turki S. Alsahaan
    Dir L&D, Talent Management at Mobily, Etihad Etisalat Company
  • Review:
    Certified Professional in Quality and Patient Safety
    Since the partnership was signed between BAE Systems Saudi Development & Training and LEORON in 2017, we have been working together to offer the Saudi market a complete portfolio of training solutions benefiting from the wide and extensive experience of both parties. Recognizing the great success of this partnership, we are looking for further collaborations in the future that will position both companies as one of the leading training providers in Saudi Arabia. We thank the LEORON team for their full cooperation and continuing support, and look forward to further success together in the years to come.
    Emad Alrajih
    VP, Business Winning at BAE Systems Saudi Development & Training
  • Review:
    Certified Professional in Quality and Patient Safety
    We have been working with LEORON for the past two years and will be working with them again this upcoming year. The programs they delivered were fruitful and exciting and our organization has received positive feedback from the participants. What our organization aims to do is to provide at no cost training for all the private sector employees so that they may benefit from our offered programs in Innovation and Professional development. Leoron has helped us achieve this goal. We look forward to continuing this service and wish them the best of luck. Regards,
    Nasser M. Al-Subaie
    Sr. Program Officer, Enterprise Learning & Human Development at Kuwait Foundation for the Advancemen