CKCash Is KingWhy profitable companies still go broke
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English
Advanced
Face to Face
Instructor-Led Training
(F2F-ILT)
Virtual
Instructor-Led Training
(V-ILT)
COACHING
& MENTORING
(C&M)
Self-Paced
Learning
(SPL)
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Course Overview
Cash Is King addresses a distinction many non-finance managers never fully grasp: why cash flow, not profit, is what actually determines whether a business survives its next quarter. The course works through why profitable companies still go broke, building delegates' understanding of cash flow interpretation and working capital basics through a real, concrete example. By the end, delegates see cl
Key Takeaways
1
Explain clearly why a profitable business can still run out of cash
2
Read a cash flow statement for early warning signs of trouble
3
Apply basic working capital principles to daily management decisions
4
Ask sharper questions in any discussion involving financial performance
5
Bring cash discipline into decisions that are usually judged on profit alone
Certifications
LEORON - Professional Development Institute
LEORON is the leading corporate training and EdTech company in the EMEA region, with the most comprehensive learning and development solutions in all strategic corporate functions, including Corporate Finance, HR, Procurement and SCM, Technology, Quality, Operations and Engineering. Through instructor-led sessions, in-company training, and coaching, our faculty of experts deliver over 1200+ programs annually, while 25,000+ professionals are equipped with up-to-date relevant education and the latest tech solutions across the EMEA region.We help our valued clients with a wide range of services, including Training Needs Analysis, Competency Development and Assessment, and custom-built e-Learning solutions that cater to specific industries and knowledge areas.LEORON mission remains boosting competitiveness of our clients worldwide through continuous learning, while we strive to achieve our vision of becoming the best quality corporate training and EdTech Company in the EMEA and the world.Whether our clients are facing difficulties re-organising their brand, equipping their workforce with an extra set of skills or aiming to assess competencies within an existing structure, our development planning is a great solution.LEORON’s mission is to help our worldwide clients boost their competitiveness by improving the competency levels of their employees, through top quality training and development solutions delivered by unrivaled global experts and facilitated by the best training managers in the industry.
Course Outline
1. Why cash flow and profit are not the same thing
2. Reading a cash flow statement for warning signs
3. Working capital basics and why they matter daily
4. Case study - a profitable business running out of cash
5. Applying cash awareness to everyday management decisions
Who Should Attend?
This course is designed for non-finance managers and business professionals who make decisions that affect cash flow without necessarily tracking it directly. It is especially useful for those in growing or fast-moving businesses where profitability on paper can mask a genuine cash risk.
FAQ
Who benefits most from this course?
Non-finance managers and business professionals who make decisions that affect cash flow without necessarily tracking it directly.
Is this a deep dive into treasury management?
No, this is a practical, accessible introduction to cash flow thinking for non-specialists, not a technical treasury course.
How long is the course?
This is a three-day Live Virtual Training program, giving ample time to work through real examples in depth.