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Exam Preparation

CMLBH L3
L3 Certificate in Management and Leadership for Business Hospitality

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English
Intermediate to Advanced
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Course Overview

The CTH Level 3 Certificate in Management and Leadership for Business and Hospitality is a vocationally focused qualification designed to equip current and aspiring supervisors and junior managers in the hospitality industry with the foundational skills to lead effectively, drive team performance, and align departmental goals with organizational strategy. Through six comprehensive units, learners

Amani Al S.
Senior Specialist - Program Enrollment
[email protected]
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Key Takeaways

1
Leadership Development: 1. Distinguish between leadership styles and understand transformational leadership. 2. Apply motivation theories to enhance team performance. 3. Reflect on one’s leadership style using Adair's Action-Centred Leadership.
2
Strategic Execution: 1. Cascade strategic goals from organization to department. 2. Use tools like the Balanced Scorecard and KPI dashboards.
3
Customer Service Excellence: 1. Identify brand behaviours that drive loyalty. 2. Apply the Business Excellence Model for service quality.
4
Financial Competence: 1. Interpret P&L, balance sheets, and cash flow statements. 2. Prepare departmental budgets and performance reports.
5
Marketing for Loyalty: 1. Apply the 5 Ps to build a customer-oriented marketing strategy. 2. Understand brand positioning and customer experience design.

Confederation of Tourism and Hospitality
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The Confederation of Tourism and Hospitality (CTH) is the UK’s leading specialist professional awarding body for qualifications in the growing hospitality and tourism sector. At the Confederation of Tourism & Hospitality (CTH), our core mission is to provide the highest standard of hospitality, tourism and culinary qualifications. CTH achieves this through robust monitoring supported by industry, universities and the UK government regulator, Ofqual. CTH has partnerships with major international employers and academic institutions. CTH is a member of the Federation of Awarding Bodies.

Course Outline

Day 1: Unlocking Your Leadership Potential
Session 1: Leadership Essentials

•Leadership vs. management

•Key leadership styles and theories

•Impact of leadership on performance

Session 2: Motivation and Influence

•Motivation theories (Maslow, Herzberg)

•French & Raven’s sources of power

•Personal leadership reflection and improvement

Day 2: Strategy Execution & Performance Measurement
Session 1: Strategic Planning and Alignment

•Vision, mission, and strategic goals

•Strategic planning process

•Balanced scorecard and stakeholder needs

Session 2: KPIs and Goal Cascading

•Cascading strategy to departments

•KPI design and data sources

•Monitoring tools and performance dashboards

Day 3: Customer Service Culture for Business Growth
Session 1: Foundations of Excellent Service

•Service expectations and behaviours

•Organizational factors influencing service

•Psychology of customer service

Session 2: Embedding Service Culture

•Customer-centric brands and models

•Cultural transformation tools

•Action plans to sustain service excellence

Day 4: Financial Acumen for Non-Financial Managers
Session 1: Financial Basics

•Understanding P&L, Balance Sheet, and Cash Flow

•Financial interpretation for non-finance leaders

•Hospitality-specific financial examples

Session 2: Budgets and Performance Reporting

•Budgeting steps and principles

•Key financial KPIs

•Management reports and accuracy

Day 5: Marketing for Loyalty
Session 1: Marketing Foundations

•Product vs. service marketing

•Market positioning and competitor analysis

•Building brand identity

Session 2: Marketing Mix and Loyalty

•The 5 Ps of Marketing

•Customer experience and brand impact

•Retention and loyalty-building strategies

Additional Post-course Module (Choose One)
Customized Specialization

•High-Performing Teams: Performance management, feedback, appraisal skills

•Quality Systems: SOPs, compliance, regulatory frameworks

•Train the Trainer: Learning styles, training delivery, feedback models

•Risk & Resilience: Disaster risk assessment, risk communication

Who Should Attend?

This program is designed for:

  1. Supervisors and junior managers in the hospitality industry seeking to formalize and expand their leadership skills.
  2. Aspiring professionals aiming to step into their first management role within business and hospitality.
  3. Team leaders and frontline managers who wish to strengthen their financial, strategic, and customer service competencies.
  4. Hospitality professionals looking to gain an internationally recognized qualification to advance their career prospects.

FAQ

What language will the course be taught in and what level of English do I need to take part in an LEORON training program?
Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.
Are LEORON Public courses certified by an official body/organization?
LEORON Institute partners with 20+ international bodies and associations.We also award continuing professional development credits (CPE/PDUs) for:1. NASBA (National Association of State Boards of Accountancy) 2. Project Management Institute PDUs 3. CISI credits 4. GARP credits 5. HRCI recertification credits 6. SHRM recertification credits
What is the deadline for registering to a public course?
The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +1071 4 1075 5711 or [email protected].
What does the course fee cover?
The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.
Does LEORON give discounts?
Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.

Reviews

  • Review:
    Certified Professional in Quality and Patient Safety
    We have been working with LEORON for the past two years and will be working with them again this upcoming year. The programs they delivered were fruitful and exciting and our organization has received positive feedback from the participants. What our organization aims to do is to provide at no cost training for all the private sector employees so that they may benefit from our offered programs in Innovation and Professional development. Leoron has helped us achieve this goal. We look forward to continuing this service and wish them the best of luck. Regards,
    Nasser M. Al-Subaie
  • Review:
    Certified Professional in Quality and Patient Safety
    Since the partnership was signed between BAE Systems Saudi Development & Training and LEORON in 2017, we have been working together to offer the Saudi market a complete portfolio of training solutions benefiting from the wide and extensive experience of both parties. Recognizing the great success of this partnership, we are looking for further collaborations in the future that will position both companies as one of the leading training providers in Saudi Arabia. We thank the LEORON team for their full cooperation and continuing support, and look forward to further success together in the years to come.
    Emad Alrajih
  • Review:
    Certified Professional in Quality and Patient Safety
    Dating back to 2014, Mobily’s “LEORON” experience has grown from a single collaboration to a long-term partnership. We consider “LEORON” Institute as a strategic partner, whose contribution has been nothing but premium in equipping our staff with field-based knowledge and information. Past three years have resulted with an expanded collaboration with superior customer service and support. Best Regards,
    Turki S. Alsahaan
  • Review:
    IAMM Internal Audit Maturity Model
    In recognition of their dedication and contribution supporting IKEA Saudi Arabia in arranging training programs during 2017 & 2018, looking forward for more development and exciting effort this year. On behalf of IKEA Saudi Arabia, THANK YOU!
    Dalal Kutbi