Certified Product Manager
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English
Intermediate
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Course Overview
Our four-day Certified Product Manager Program combines the latest in Product Management, Problem Solving and Business Modelling to prepare you to create and build products your customers will love.
It also provides an in-depth review of concepts to help you prepare to take the exam to earn the Association of International Product Marketing and Management (AIPMM) prestigious Certified Product Manager (CPM) credential.
It is appropriate for those who want to understand product life cycle management methods and deliverables, including the key concepts and terminology used in the exam as well as strategy for answering the exam questions and a Q&A for anything else they want to review.
It also provides an in-depth review of concepts to help you prepare to take the exam to earn the Association of International Product Marketing and Management (AIPMM) prestigious Certified Product Manager (CPM) credential.
It is appropriate for those who want to understand product life cycle management methods and deliverables, including the key concepts and terminology used in the exam as well as strategy for answering the exam questions and a Q&A for anything else they want to review.
Key Takeaways
1
Identify and communicate the strategy for existing products and their evolution.
2
Clearly communicate a comprehensive business model for your existing business, as well as for new lines of business you want to explore.
3
Determine the most effective process and methods for effectively managing products based on market and customer insights.
4
Manage your product team effectively, when you lack direct authority, and even when it doesn’t feel like a team.
5
Speaking the language of senior management, so you can get your ideas implemented by the appropriate decision-makers
Association of International Product Marketing & Management
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, strategic partners and sponsors by providing valuable content, training, education, certification and professional networking opportunities. The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.
Course Outline
Part 1
Part 1
→ Becoming an exceptional Product Manager
→ Understanding the product lifecycle
→ Evaluating market trends and your competitors
→ Assessing and innovating your business model
→ Understanding the product lifecycle
→ Evaluating market trends and your competitors
→ Assessing and innovating your business model
Part 2
Part 2
→ Gathering market and customer insights
→ Aligning business and product strategy
→ Creating a business case and roadmap
→ Gathering market and product requirements
→ Aligning business and product strategy
→ Creating a business case and roadmap
→ Gathering market and product requirements
Part 3
Part 3
→ Segmenting the market
→ Positioning your product and brand
→ Testing the market
→ Implementing a beta plan
→ Positioning your product and brand
→ Testing the market
→ Implementing a beta plan
Part 4
Part 4
→ Implementing an effective product launch
→ Understanding the marketing process
→ Launching your product
→ Marketing your product
→ Understanding the marketing process
→ Launching your product
→ Marketing your product
Part 5
Part 5
→ Putting it into practice
→ Certification exam review
→ Certification exam review
Who Should Attend?
This highly practical and interactive course has been specifically designed for
This course applies to those managing existing products and launching new products including:
→ Product Managers, Directors and Vice Presidents of Product Management
→ Project and Program Managers
→ Senior engineers and developers looking to move into or interfacing with Product Management
→ General Managers who manage product portfolios and corporate strategy
FAQ
What language will the course be taught in and what level of English do I need to take part in an LEORON training program?
Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.
Are LEORON Public courses certified by an official body/organization?
LEORON Institute partners with 20+ international bodies and associations.We also award continuing professional development credits (CPE/PDUs) for:1. NASBA (National Association of State Boards of Accountancy) 2. Project Management Institute PDUs 3. CISI credits 4. GARP credits 5. HRCI recertification credits 6. SHRM recertification credits
What is the deadline for registering to a public course?
The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +1071 4 1075 5711 or [email protected].
What does the course fee cover?
The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.
Does LEORON give discounts?
Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.
Reviews
- Review:IAMM Internal Audit Maturity ModelIn recognition of their dedication and contribution supporting IKEA Saudi Arabia in arranging training programs during 2017 & 2018, looking forward for more development and exciting effort this year. On behalf of IKEA Saudi Arabia, THANK YOU!Dalal KutbiCountry Learning & Development Manager at IKEA Saudi Arabia
- Review:Certified Professional in Quality and Patient SafetyDating back to 2014, Mobily’s “LEORON” experience has grown from a single collaboration to a long-term partnership. We consider ‘’LEORON” Institute as a strategic partner, whose contribution has been nothing but premium in equipping our staff with field-based knowledge and information. Past three years have resulted with an expanded collaboration with superior customer service and support. Best Regards,Turki S. AlsahaanDir L&D, Talent Management at Mobily, Etihad Etisalat Company
- Review:Certified Professional in Quality and Patient SafetySince the partnership was signed between BAE Systems Saudi Development & Training and LEORON in 2017, we have been working together to offer the Saudi market a complete portfolio of training solutions benefiting from the wide and extensive experience of both parties. Recognizing the great success of this partnership, we are looking for further collaborations in the future that will position both companies as one of the leading training providers in Saudi Arabia. We thank the LEORON team for their full cooperation and continuing support, and look forward to further success together in the years to come.Emad AlrajihVP, Business Winning at BAE Systems Saudi Development & Training
- Review:Certified Professional in Quality and Patient SafetyWe have been working with LEORON for the past two years and will be working with them again this upcoming year. The programs they delivered were fruitful and exciting and our organization has received positive feedback from the participants. What our organization aims to do is to provide at no cost training for all the private sector employees so that they may benefit from our offered programs in Innovation and Professional development. Leoron has helped us achieve this goal. We look forward to continuing this service and wish them the best of luck. Regards,Nasser M. Al-SubaieSr. Program Officer, Enterprise Learning & Human Development at Kuwait Foundation for the Advancemen
