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Certified Social Media Marketing Specialist

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Course Overview

Being a specialist in social media marketing allows you to take over the game. With a clear understanding of what's possible in this field, you can start building a reputation as a capable and innovative individual. You can also grow your own business and stay relevant. The main reason why people choose to work with DMI specialists is because they are able to provide their clients with the best possible solutions. The goal of this course is to help individuals become a social media master who knows how to reach out to billions of people at a time. This will allow you to connect with the people who matter most to you. In addition to being able to speak to individuals at a time, this course will also teach you how to convey your message and build strong relationships with customers.

Key Takeaways

Learn how to use the latest social media marketing techniques to create effective campaigns and strategies that will help make your brand stand out.
Understand how to effectively use social media to reach out to millions of people. In addition to being able to learn effective tactics and strategies, this course will also provide you with a variety of thought leadership skills.
Create effective social media content that will help you connect with the people who matter most to you. Additionally, to be able to use analytical tools to improve the efficiency of your marketing efforts.

Digital Marketing Institute
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The Digital Marketing InstituteSM offers courses in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing - just choose your area of interest. Find out what course works best for you. At the Digital Marketing Institute, we have made it our mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this. The first is to advance the careers of marketers and sellers, the second is to address the digital skills shortage to ensure businesses have a capable and agile workforce. The final reason is to provide educators with professional certifications that can nurture future generations. We’re as passionate as we are ambitious, and the journey has only just began.

Course Outline

Part 1
Social Research
Who is your audience?
What do they do, think, feel, eat, wear, hate and ‘like’?
What do they think about you and your brand?
Social Content
Better content means better opportunities.
Content formats across platforms
Power and practice of scheduling content
Facebook, Instagram and Pinterest
Build an active, engaged and captive community across each channel.
Create compelling and clever ads that target your audience at the right time.
Use analytics to understand what your audience is doing.
Part 2
What a successful Twitter account looks and acts like.
How to use Twitter Ads Manager to advertise effectively.
The right Twitter Ad format for your campaign.
Using Twitter Analytics to react and connect better.
How to create more Tweet-friendly content - snappy, shareable and short.
When to post for maximum impact and engagement.
Part 3
Company pages and Showcase pages
Unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads
YouTube and Social Video
Set up and manage a dynamic YouTube channel.
Get creative with social video strategies that engage and convert.
Learn how video sits within the rest of your social media mix.
Build and develop your online audience in a way that benefits your brand.
Use advertising and analytics to deliver mesmerizing visual campaigns.
Part 4
Social Media
Social Apps (TikTok, Snapchat, WeChat, WhatsApp, and Twitch)
Social Commerce and Affiliate Marketing
Social Customer Service
Social Strategy

Who Should Attend?

This highly practical and interactive course has been specifically designed for
Experienced digital sales professionals
Digital Marketing professionals
Senior Marketers
Marketing Managers
Consultants in marketing and team leaders

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What language will the course be taught in and what level of English do I need to take part in an LEORON training program?
Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.
Are LEORON Public courses certified by an official body/organization?
LEORON Institute partners with 20+ international bodies and associations.We also award continuing professional development credits (CPE/PDUs) for:1. NASBA (National Association of State Boards of Accountancy) 2. Project Management Institute PDUs 3. CISI credits 4. GARP credits 5. HRCI recertification credits 6. SHRM recertification credits
What is the deadline for registering to a public course?
The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +91 4 95 5711 or [email protected].
What does the course fee cover?
The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.
Does LEORON give discounts?
Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.