Exam Preparation
CSMMSCertified Social Media Marketing Specialist
Rating:
English
Intermediate
FACE 2 FACE
ON SITE TRAINING
LIVE VIRTUAL
TRAINING
COACHING
& MENTORING
SELF-PACED
TRAINING
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Course Overview
Being a specialist in social media marketing allows you to take over the game. With a clear understanding of what's possible in this field, you can start building a reputation as a capable and innovative individual. You can also grow your own business and stay relevant. The main reason why people choose to work with DMI specialists is because they are able to provide their clients with the best possible solutions. The goal of this course is to help individuals become a social media master who knows how to reach out to billions of people at a time. This will allow you to connect with the people who matter most to you. In addition to being able to speak to individuals at a time, this course will also teach you how to convey your message and build strong relationships with customers.
Key Takeaways
1
Learn how to use the latest social media marketing techniques to create effective campaigns and strategies that will help make your brand stand out.
2
Understand how to effectively use social media to reach out to millions of people. In addition to being able to learn effective tactics and strategies, this course will also provide you with a variety of thought leadership skills.
3
Create effective social media content that will help you connect with the people who matter most to you. Additionally, to be able to use analytical tools to improve the efficiency of your marketing efforts.
Digital Marketing Institute
The Digital Marketing InstituteSM offers courses in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing - just choose your area of interest. Find out what course works best for you. At the Digital Marketing Institute, we have made it our mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this. The first is to advance the careers of marketers and sellers, the second is to address the digital skills shortage to ensure businesses have a capable and agile workforce. The final reason is to provide educators with professional certifications that can nurture future generations. We’re as passionate as we are ambitious, and the journey has only just began.
Course Outline
Part 1
Social Research
Who is your audience?
What do they do, think, feel, eat, wear, hate and ‘like’?
What do they think about you and your brand?
What do they do, think, feel, eat, wear, hate and ‘like’?
What do they think about you and your brand?
Social Content
Better content means better opportunities.
Content formats across platforms
Power and practice of scheduling content
Content formats across platforms
Power and practice of scheduling content
Facebook, Instagram and Pinterest
Build an active, engaged and captive community across each channel.
Create compelling and clever ads that target your audience at the right time.
Use analytics to understand what your audience is doing.
Create compelling and clever ads that target your audience at the right time.
Use analytics to understand what your audience is doing.
Part 2
Twitter
What a successful Twitter account looks and acts like.
How to use Twitter Ads Manager to advertise effectively.
The right Twitter Ad format for your campaign.
Using Twitter Analytics to react and connect better.
How to create more Tweet-friendly content - snappy, shareable and short.
When to post for maximum impact and engagement.
How to use Twitter Ads Manager to advertise effectively.
The right Twitter Ad format for your campaign.
Using Twitter Analytics to react and connect better.
How to create more Tweet-friendly content - snappy, shareable and short.
When to post for maximum impact and engagement.
Part 3
LinkedIn
Company pages and Showcase pages
Unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads
Unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads
YouTube and Social Video
Set up and manage a dynamic YouTube channel.
Get creative with social video strategies that engage and convert.
Learn how video sits within the rest of your social media mix.
Build and develop your online audience in a way that benefits your brand.
Use advertising and analytics to deliver mesmerizing visual campaigns.
Get creative with social video strategies that engage and convert.
Learn how video sits within the rest of your social media mix.
Build and develop your online audience in a way that benefits your brand.
Use advertising and analytics to deliver mesmerizing visual campaigns.
Part 4
Social Media
Social Apps (TikTok, Snapchat, WeChat, WhatsApp, and Twitch)
Social Commerce and Affiliate Marketing
Social Customer Service
Social Strategy
Social Commerce and Affiliate Marketing
Social Customer Service
Social Strategy
Who Should Attend?
This highly practical and interactive course has been specifically designed for
Experienced digital sales professionals
Digital Marketing professionals
Senior Marketers
Marketing Managers
Consultants in marketing and team leaders
FAQ
What language will the course be taught in and what level of English do I need to take part in a LEORON training program?
Most LEORON courses are delivered in English. However, there are some courses offered in Arabic, mainly online. For our in-house courses, sessions can be curated and delivered in any language upon request. In general, the best way to confirm language availability is to check with our Enrollment Managers for the most up-to-date information. Simply click on “Let’s talk on WhatsApp” to chat with us directly.
What formats are the courses offered in?
LEORON delivers training in various formats including face-to-face, live virtual sessions, self-paced learning, in-house delivery as well as online courses.
Are LEORON Public courses certified by an official body/organization?
Yes, most LEORON public courses are accredited by internationally recognized bodies such as CIPD, ATD, PMI, EdEx, and many others—depending on the course.
Who accredits LEORON’s training programs?
LEORON partners with over 20 international bodies such as PMI, CIPD, ATD, EdEx, NASBA, CISI, GARP, HRCI, SHRM, ACCA, ASQ, IIA, ILM, IAC, and others
Are CPD points or PDUs provided?
Yes, learners can earn CPD credits and professional development units (PDUs) including NASBA CPEs, PMI PDUs, CISI, GARP, HRCI, SHRM, and more.
How can I register for a course?
You can register through our website by filling in the inquiry form, or by speaking directly with one of our consultants via WhatsApp or email. Once we confirm your interest, we’ll guide you through the steps.
When is the registration deadline for public courses?
Registration typically closes 14 days before the course start date, with occasional late registrations accepted upon confirmation
What is included in the course fee?
The fee generally covers 5-star venue facilities, training materials, certified instruction, lunches and refreshments, plus certification and membership where applicabl0065
Are there group rates or discounts?
Yes, group bookings and corporate-level discounts are available. Learners are encouraged to reach out to discuss specific arrangements
What support is available with registration?
Enrollment Managers and a Registration Desk assist with the entire process, including deadlines, travel logistics, and course customization. As well as any other special requests you might have. Simply to go your preferred course and click on “Let’s chat on WhatsApp” to do so.
Can I request a bespoke course at my location or within my organization?
Yes, in-house training is fully customizable in terms of curriculum, language, delivery, and timing. You can suggest dates and locations. Simply to go your preferred course and click on “Let’s chat on WhatsApp” in order to address any questions or concerns in this regards.
What is the refund or cancellation policy?
Refund and cancellation policies vary depending on the course type and location. Generally, cancellations made at least 14 days before the course start date may be eligible for a full or partial refund, while cancellations made closer to the course date may incur a fee. For exact terms, please consult your Enrollment Manager or refer to the course confirmation email.
Can I register multiple employees from my company?
Yes. We support group registrations and offer corporate packages for organizations enrolling multiple participants. Our team can help coordinate the logistics for group bookings.
Who should attend these courses?
LEORON caters to a variety of professionals: from those seeking leadership development to project managers, HR specialists, finance professionals, cybersecurity, procurement, Ai enthusiasts and many others.
Do I need prior experience or academic qualifications?
Not always. Many specialized paths, like cybersecurity, accept learners without prior experience. However, some courses (e.g., PMI PDU-based ones) may have recommended prerequisites. Its always better to chat with one of our Enrollment Managers to discuss more. Simply to go your preferred course and click on “Let’s chat on WhatsApp” to do so.
Will I receive a certificate after completing the course?
Yes. Upon full attendance and successful completion, you will receive a certificate of participation or accreditation, depending on the course.
Are meals and refreshments included in face-to-face courses?
Yes. For in-person courses, lunch and coffee breaks are provided daily at the venue.
Can LEORON deliver a course in-house at our organization?
Absolutely. All programs can be delivered privately at your company or virtually for your team, customized to match your internal goals and structure.
Reviews
- Review:IAMM Internal Audit Maturity ModelIn recognition of their dedication and contribution supporting IKEA Saudi Arabia in arranging training programs during 2017 & 2018, looking forward for more development and exciting effort this year. On behalf of IKEA Saudi Arabia, THANK YOU!Dalal Kutbi
- Review:Certified Professional in Quality and Patient SafetyDating back to 2014, Mobily’s “LEORON” experience has grown from a single collaboration to a long-term partnership. We consider “LEORON” Institute as a strategic partner, whose contribution has been nothing but premium in equipping our staff with field-based knowledge and information. Past three years have resulted with an expanded collaboration with superior customer service and support. Best Regards,Turki S. Alsahaan
- Review:Certified Professional in Quality and Patient SafetySince the partnership was signed between BAE Systems Saudi Development & Training and LEORON in 2017, we have been working together to offer the Saudi market a complete portfolio of training solutions benefiting from the wide and extensive experience of both parties. Recognizing the great success of this partnership, we are looking for further collaborations in the future that will position both companies as one of the leading training providers in Saudi Arabia. We thank the LEORON team for their full cooperation and continuing support, and look forward to further success together in the years to come.Emad Alrajih
- Review:Certified Professional in Quality and Patient SafetyWe have been working with LEORON for the past two years and will be working with them again this upcoming year. The programs they delivered were fruitful and exciting and our organization has received positive feedback from the participants. What our organization aims to do is to provide at no cost training for all the private sector employees so that they may benefit from our offered programs in Innovation and Professional development. LEORON has helped us achieve this goal. We look forward to continuing this service and wish them the best of luck. Regards,Nasser M. Al-Subaie
