Exam Preparation
CSMSCertified Search Marketing Specialist
Rating:
English
Intermediate
FACE 2 FACE
ON SITE TRAINING
LIVE VIRTUAL
TRAINING
COACHING
& MENTORING
SELF-PACED
TRAINING
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Course Overview
This course covers search engine optimization, which is a process that involves improving a website's sales. There are various steps that a website should take to implement this process. Some of these include setting up a website, developing a strategy for social media, and optimizing content.br/>The program also covers the various aspects of content marketing with a variety of techniques and tools that can help improve the efficiency of your site. In addition to these, there are additionally technical aspects that will be discussed which help maintain and develop an efficient search marketing strategy.
Key Takeaways
1
Learn how to rise in search rankings and become the authority or brand that you want to be. Through a combination of theory and practical skills
2
Understand how to optimize a website for business purposes.
3
Identify how to measure and improve the effectiveness of marketing efforts
4
Analyze how to create a smooth and effective consumer journey
Digital Marketing Institute
The Digital Marketing InstituteSM offers courses in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing - just choose your area of interest. Find out what course works best for you. At the Digital Marketing Institute, we have made it our mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this. The first is to advance the careers of marketers and sellers, the second is to address the digital skills shortage to ensure businesses have a capable and agile workforce. The final reason is to provide educators with professional certifications that can nurture future generations. We’re as passionate as we are ambitious, and the journey has only just began.
Course Outline
Part 1
Introduction
How to use core search elements to improve sales
What is and why SEO?
The power of measurement
What is and why SEO?
The power of measurement
SEO Set Up
How to set business, website, mobile and SEO
How-to of measurement and key SEO metrics
Power and practice of scheduling content
Best practices for on-page optimization
Social media profiles
Make website mobile-friendly
How-to of measurement and key SEO metrics
Power and practice of scheduling content
Best practices for on-page optimization
Social media profiles
Make website mobile-friendly
Part 2
SEO Content
How SEO and content marketing work together
Tools and techniques of on-page optimization
Best practices for researching SEO
Evaluate the performance of SEO content
Tools and techniques of on-page optimization
Best practices for researching SEO
Evaluate the performance of SEO content
SEO Workshop
Technical side of the SEO
How to build and maintain backlinks on your website
Tricks and tools to enable bigger, better and more ambitious strategy
How to build and maintain backlinks on your website
Tricks and tools to enable bigger, better and more ambitious strategy
Part 3
Paid Search
Set up a Google Ads account and create a paid search campaign
Manage a paid search campaign budget
Optimize a paid search campaign
Measuring engagement and reporting on the results of a paid search campaign
Manage a paid search campaign budget
Optimize a paid search campaign
Measuring engagement and reporting on the results of a paid search campaign
Display Advertising
Meet the key concepts of display advertising
Different advertising formats, platforms and options
Targeting and bidding
Measuring and reporting
Different advertising formats, platforms and options
Targeting and bidding
Measuring and reporting
Part 4
Analytics with Google Analytics
How to set up, measure, monitor and optimize your digital marketing campaigns
Legal responsibilities and best practices concerning data collection, explicit consent and privacy
Set up and configure a Google Analytics
Analyze digital campaign performance
Monitor campaigns with Google Analytics Reports
Track live data and use Google Analytics custom reporting features
Legal responsibilities and best practices concerning data collection, explicit consent and privacy
Set up and configure a Google Analytics
Analyze digital campaign performance
Monitor campaigns with Google Analytics Reports
Track live data and use Google Analytics custom reporting features
Strategy and Planning
Best practices for planning and research
How to set search marketing strategy objectives
Implementation
How to set search marketing strategy objectives
Implementation
Who Should Attend?
This highly practical and interactive course has been specifically designed for
Experienced digital sales professionals
Digital Marketing professionals
Senior Marketers
Marketing Managers
Business Consultants and developers
Consultants in marketing and team leaders
FAQ
What language will the course be taught in and what level of English do I need to take part in a LEORON training program?
Most LEORON courses are delivered in English. However, there are some courses offered in Arabic, mainly online. For our in-house courses, sessions can be curated and delivered in any language upon request. In general, the best way to confirm language availability is to check with our Enrollment Managers for the most up-to-date information. Simply click on “Let’s talk on WhatsApp” to chat with us directly.
What formats are the courses offered in?
LEORON delivers training in various formats including face-to-face, live virtual sessions, self-paced learning, in-house delivery as well as online courses.
Are LEORON Public courses certified by an official body/organization?
Yes, most LEORON public courses are accredited by internationally recognized bodies such as CIPD, ATD, PMI, EdEx, and many others—depending on the course.
Who accredits LEORON’s training programs?
LEORON partners with over 20 international bodies such as PMI, CIPD, ATD, EdEx, NASBA, CISI, GARP, HRCI, SHRM, ACCA, ASQ, IIA, ILM, IAC, and others
Are CPD points or PDUs provided?
Yes, learners can earn CPD credits and professional development units (PDUs) including NASBA CPEs, PMI PDUs, CISI, GARP, HRCI, SHRM, and more.
How can I register for a course?
You can register through our website by filling in the inquiry form, or by speaking directly with one of our consultants via WhatsApp or email. Once we confirm your interest, we’ll guide you through the steps.
When is the registration deadline for public courses?
Registration typically closes 14 days before the course start date, with occasional late registrations accepted upon confirmation
What is included in the course fee?
The fee generally covers 5-star venue facilities, training materials, certified instruction, lunches and refreshments, plus certification and membership where applicabl0065
Are there group rates or discounts?
Yes, group bookings and corporate-level discounts are available. Learners are encouraged to reach out to discuss specific arrangements
What support is available with registration?
Enrollment Managers and a Registration Desk assist with the entire process, including deadlines, travel logistics, and course customization. As well as any other special requests you might have. Simply to go your preferred course and click on “Let’s chat on WhatsApp” to do so.
Can I request a bespoke course at my location or within my organization?
Yes, in-house training is fully customizable in terms of curriculum, language, delivery, and timing. You can suggest dates and locations. Simply to go your preferred course and click on “Let’s chat on WhatsApp” in order to address any questions or concerns in this regards.
What is the refund or cancellation policy?
Refund and cancellation policies vary depending on the course type and location. Generally, cancellations made at least 14 days before the course start date may be eligible for a full or partial refund, while cancellations made closer to the course date may incur a fee. For exact terms, please consult your Enrollment Manager or refer to the course confirmation email.
Can I register multiple employees from my company?
Yes. We support group registrations and offer corporate packages for organizations enrolling multiple participants. Our team can help coordinate the logistics for group bookings.
Who should attend these courses?
LEORON caters to a variety of professionals: from those seeking leadership development to project managers, HR specialists, finance professionals, cybersecurity, procurement, Ai enthusiasts and many others.
Do I need prior experience or academic qualifications?
Not always. Many specialized paths, like cybersecurity, accept learners without prior experience. However, some courses (e.g., PMI PDU-based ones) may have recommended prerequisites. Its always better to chat with one of our Enrollment Managers to discuss more. Simply to go your preferred course and click on “Let’s chat on WhatsApp” to do so.
Will I receive a certificate after completing the course?
Yes. Upon full attendance and successful completion, you will receive a certificate of participation or accreditation, depending on the course.
Are meals and refreshments included in face-to-face courses?
Yes. For in-person courses, lunch and coffee breaks are provided daily at the venue.
Can LEORON deliver a course in-house at our organization?
Absolutely. All programs can be delivered privately at your company or virtually for your team, customized to match your internal goals and structure.
Reviews
- Review:IAMM Internal Audit Maturity ModelIn recognition of their dedication and contribution supporting IKEA Saudi Arabia in arranging training programs during 2017 & 2018, looking forward for more development and exciting effort this year. On behalf of IKEA Saudi Arabia, THANK YOU!Dalal Kutbi
- Review:Certified Professional in Quality and Patient SafetyDating back to 2014, Mobily’s “LEORON” experience has grown from a single collaboration to a long-term partnership. We consider “LEORON” Institute as a strategic partner, whose contribution has been nothing but premium in equipping our staff with field-based knowledge and information. Past three years have resulted with an expanded collaboration with superior customer service and support. Best Regards,Turki S. Alsahaan
- Review:Certified Professional in Quality and Patient SafetySince the partnership was signed between BAE Systems Saudi Development & Training and LEORON in 2017, we have been working together to offer the Saudi market a complete portfolio of training solutions benefiting from the wide and extensive experience of both parties. Recognizing the great success of this partnership, we are looking for further collaborations in the future that will position both companies as one of the leading training providers in Saudi Arabia. We thank the LEORON team for their full cooperation and continuing support, and look forward to further success together in the years to come.Emad Alrajih
- Review:Certified Professional in Quality and Patient SafetyWe have been working with LEORON for the past two years and will be working with them again this upcoming year. The programs they delivered were fruitful and exciting and our organization has received positive feedback from the participants. What our organization aims to do is to provide at no cost training for all the private sector employees so that they may benefit from our offered programs in Innovation and Professional development. LEORON has helped us achieve this goal. We look forward to continuing this service and wish them the best of luck. Regards,Nasser M. Al-Subaie
