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EXECUTIVE EDUCATION

Excellence in Luxury Experience

English
Intermediate
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Course Overview

Thinking, Creating and Leading through the Lens of French Luxury: What if luxury were first and foremost a mindset - a way of imagining, designing, and leading with purpose and precision? French luxury is renowned for its ability to balance heritage and modernity, excellence and emotion, savoir-faire, and storytelling. This unique mindset fuels both creative breakthroughs and enduring leadership i

Key Takeaways

1
Understand the science behind exceptional luxury experiences.
2
Leverage GCC cultural heritage as a distinctive luxury asset.
3
Apply proven frameworks to design and orchestrate memorable experiences.
4
Measure experience impact through advanced luxury performance metrics.
5
Audit and redesign customer experience journeys for greater brand and business value.

HEC Paris
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HEC Paris is a globally recognized leader in executive education, making a lasting impact on organizations through the design and delivery of cutting-edge, customized learning solutions. Leveraging global resources from its branch campus in Qatar, HEC Paris provides proximity and ensures relevance for organizations operating throughout the region. Founded in 1881 by the Paris Chamber of Commerce and Industry, HEC Paris is an internationally renowned Business School ranked among the world leaders in education. Executive Education at HEC Paris expanded significantly throughout the late 1990s to meet the professional educational needs of senior managers and executives and today offers a comprehensive range of specialized programs. HEC Paris shares consistent foundations across all its activities — a teaching approach with a strong international focus, academic partnerships with prestigious universities and schools, close working relationships with major companies, a network of 80,000 alumni worldwide, and a renowned and multicultural faculty. Through its Executive Education activities, HEC Paris plays a major role in the professionalization of managers and the transformation of the economy.

Course Outline

Day 1:
ISIPCA Visit
Day 2:
What Luxury Experiences Are and Why They Stay with Us
Day 3:
Designing the Luxury Experience
Day 4:
Orchestrating the Luxury Experience

Who Should Attend?

Ideal participant:

Senior executive with P&L responsibility for a premium or luxury experience in any GCC market. No prior luxury industry background required.

Hospitality operators (GM, COO, asset owner)

Luxury & premium retail (Brand director, country manager)

Wellness & longevity (Clinic director, spa operator, medical resort founder)

Entertainment & culture (Venue director, cultural authority executive)

Fragrance & creative industries (Founder, creative director, brand builder)

Vision 2030 stakeholders

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