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MDW
Marketing in the Digital World

Rating:
4.8
English
Everyone
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Course Overview

The growth of mobile devices and social media have dramatically changed how consumers interact online, and it's up to organizations to adapt. To get the most out of digital marketing, it's important to understand the vital fundamentals in digital marketing touchpoints and transformation including the consumer's behaviors and expectations in today's digital marketplace. Digital marketing refers to all of the marketing procedures your organization can use that utilize technology. Explore how to find a marketing strategy that works for you. Learn strategies to help optimize digital marketing in your organization.

Key Takeaways

1
Digital marketing can greatly increase your customer audience, but first you must know how to start. Learn more about digital opportunities and strategies.
2
Today, when customers have a need or a problem to solve, the first step is to search for an answer online. Learn more about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.
3
Learn more about the most popular social media tools, and how personal branding and an active community can be a real differentiator for your organization, and how it can support your overall business objectives.
4
Learn about the importance of using social media and other digital tools to support your customers, and how companies are adapting to this new way of addressing customer issues.
5
Without careful management, risks can easily get out of hand, especially in a social media environment. Learn about strategies for managing digital challenges and risks.

SkillSoft
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At Skillsoft, we believe every individual has the poten-tial to be amazing. Our vision is to unleash that poten-tial through the power of learning. As the world’s largest provider of professional digital learning, Skill-soft delivers:
• Online learning that includes a broad catalogue of in-demand topics, built with deep expertise in the subject matter and scientifically proven learning science;
• Engaging learning experiences ranging from micro-learning to complete journeys and professional certifications that have impacted nearly half a billion people worldwide and certified more IT professionals than any firm on the planet; and
• A powerful, flexible, and engaging cloud-native plat-form designed to seamlessly integrate both with lead-ing HCM solutions and the natural flow of work.
Unlike other providers, Skillsoft is inclusive, with learning options for all. Our effectiveness, variety and global reach are unmatched.

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What language will the course be taught in and what level of English do I need to take part in an LEORON training program?
Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.
Are LEORON Public courses certified by an official body/organization?
LEORON Institute partners with 20+ international bodies and associations.We also award continuing professional development credits (CPE/PDUs) for:1. NASBA (National Association of State Boards of Accountancy) 2. Project Management Institute PDUs 3. CISI credits 4. GARP credits 5. HRCI recertification credits 6. SHRM recertification credits
What is the deadline for registering to a public course?
The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +1071 4 1075 5711 or [email protected].
What does the course fee cover?
The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.
Does LEORON give discounts?
Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.

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