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MTESS
Media Training and Executive Spokesperson Skills

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Face to Face
Instructor-Led Training
(F2F-ILT)
Virtual
Instructor-Led Training
(V-ILT)
COACHING
& MENTORING
(C&M)
Self-Paced
Learning
(SPL)
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Course Overview

Media Training and Executive Spokesperson Skills is built around a genuinely high-pressure moment: a journalist asks a question that wasn't the one prepared for, and ninety seconds of the answer defines the next three news cycles. The course develops media handling, message discipline, and composure under hostile questioning for executives who may face public or media exposure. This is practical s

Key Takeaways

1
Maintain message discipline even when faced with an unanticipated question
2
Handle hostile or loaded questions without losing composure or control
3
Stay composed and credible under real media or public scrutiny
4
Apply spokesperson technique consistently across different media formats
5
Prepare more effectively for high-stakes public or media exposure

Certifications

LEORON - Professional Development Institute
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LEORON is the leading corporate training and EdTech company in the EMEA region, with the most comprehensive learning and development solutions in all strategic corporate functions, including Corporate Finance, HR, Procurement and SCM, Technology, Quality, Operations and Engineering. Through instructor-led sessions, in-company training, and coaching, our faculty of experts deliver over 1200+ programs annually, while 25,000+ professionals are equipped with up-to-date relevant education and the latest tech solutions across the EMEA region.We help our valued clients with a wide range of services, including Training Needs Analysis, Competency Development and Assessment, and custom-built e-Learning solutions that cater to specific industries and knowledge areas.LEORON mission remains boosting competitiveness of our clients worldwide through continuous learning, while we strive to achieve our vision of becoming the best quality corporate training and EdTech Company in the EMEA and the world.Whether our clients are facing difficulties re-organising their brand, equipping their workforce with an extra set of skills or aiming to assess competencies within an existing structure, our development planning is a great solution.LEORON’s mission is to help our worldwide clients boost their competitiveness by improving the competency levels of their employees, through top quality training and development solutions delivered by unrivaled global experts and facilitated by the best training managers in the industry.

Course Outline

1. Why the unprepared question is the one that matters most
2. Message discipline under real-time pressure
3. Handling hostile or loaded questions without losing control
4. Maintaining public composure on camera or in the room
5. Spokesperson technique for high-stakes media moments

Who Should Attend?

This course suits executives and senior professionals who may face media or public exposure and need composure under real, unscripted questioning. It is particularly valuable ahead of a known public appearance, interview, or media engagement.

FAQ

Who should attend this course?
Executives and senior professionals who may face media exposure or public spokesperson responsibilities.
Does this course include on-camera practice?
The F2F format is designed to simulate realistic media questioning conditions as closely as possible.
Is this course only for crisis communication situations?
No, the skills apply to any media or public exposure scenario, planned or unplanned.

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