Partner
EXECUTIVE EDUCATION

Purpose and Performance

English
Intermediate
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Course Overview

Defining a purpose or a strategic mission doesn't guarantee a positive environmental or societal impact, nor does it correlate into remarkable economic performance. What needs to be deployed to establish a competitive advantage, is leadership rooted in a purpose that unleashes collective action within the company. Moving from strategy to impact doesn't involve simply publishing ESG reports, but re

Key Takeaways

1
• Differentiate between purpose, mission and values.
2
• Understand how to orchestrate a purpose-driven organization and define the associated KPIs.
3
• Identify the 7 levers of action to achieve the desired impact.
4
• Defeat the multiple obstacles that ruin efforts to align strategy, the embodiment of purpose-driven leadership and the achievement of objectives.
5
• Build an action plan to implement and manage a strategy based on impact and purpose.

HEC Paris
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HEC Paris Executive Education, the world's No. 1 in executive education, supports managers in their professional transformation. HEC Faculty faculty combines cutting-edge research and hands-on expertise to deliver a unique learning experience. At the heart of an exceptional innovation ecosystem, you will join a powerful international professional network and benefit from a transformational learning experience that makes a lasting impact on your leadership journey. The mission of HEC Paris Executive Education is to make a lasting impact on businesses and the world of today and tomorrow by developing leaders and entrepreneurs worldwide. Professionals are equipped with the knowledge, skills, and confidence needed to drive sustainable transformation, embodying HEC Paris’s core purpose: creating impact not only in business but also across society as a whole. HEC Paris executive education programs are built on a global community of leaders, entrepreneurs, and change-makers who challenge and reinvent traditional management practices. Designed for decision-makers committed to tackling contemporary challenges, our programs empower them to shape an innovative, responsible, and ethical future.

Course Outline

PURPOSE & PERFORMANCE Program
FOCUS 1 Understanding why a strategy based on a distinctive purpose can generate economic outperformance

The effect of purpose on corporate performance is null on average. However, under certain conditions, the financial and non-financial impacts can be multiplied.

FOCUS 2 Measure the scale of potential gains in organizational and financial terms

Through the presentation of the Clarity © model, each lever enabling leadership embodying the purpose to access pockets of organizational performance is described.

FOCUS 3 Detailing concrete actions to influence leadership culture and achieve outperformance

Each impact lever can be broken down into concrete actions to facilitate teams’ work and remove obstacles. 

FOCUS 4 Draw up an action plan for immediate implementation

The orchestration of actions is enriched by peer-to-peer testimonials and shared concrete examples, so that each participant leaves with an action plan tailored to his or her company’s situation.

Who Should Attend?

CEOs, Directors, Executives, HRs Directors, Trainers

CEO, members of Boards of Directors or Supervisory Boards, members of executive committees of companies (from large ETIs to SBF120) who wish to create a sense of purpose of their company the basis of an effective strategy. It is also aimed at HR Directors and Training/Development Directors of senior executives.

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