WIIWriting for Impact and Influence
Rating:
English
Advanced
Face to Face
Instructor-Led Training
(F2F-ILT)
Virtual
Instructor-Led Training
(V-ILT)
COACHING
& MENTORING
(C&M)
Self-Paced
Learning
(SPL)
Select Date
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Course Overview
Writing for Impact and Influence addresses a frustration nearly every professional has felt: a clear, complete, well-structured email that still hasn't produced a reply nine days later. The course builds business writing technique focused specifically on structuring for action, executive summaries, and tone calibration. Delegates leave with a writing reference manual, a compact manual of structure
Key Takeaways
1
Structure written communication so it actually produces a decision or response
2
Write executive summaries that get read even by time-pressed recipients
3
Calibrate tone appropriately for different audiences and situations
4
Diagnose why a piece of writing failed to get the desired response
5
Apply a personal writing reference manual to future high-stakes communication
Certifications
LEORON - Professional Development Institute
LEORON is the leading corporate training and EdTech company in the EMEA region, with the most comprehensive learning and development solutions in all strategic corporate functions, including Corporate Finance, HR, Procurement and SCM, Technology, Quality, Operations and Engineering. Through instructor-led sessions, in-company training, and coaching, our faculty of experts deliver over 1200+ programs annually, while 25,000+ professionals are equipped with up-to-date relevant education and the latest tech solutions across the EMEA region.We help our valued clients with a wide range of services, including Training Needs Analysis, Competency Development and Assessment, and custom-built e-Learning solutions that cater to specific industries and knowledge areas.LEORON mission remains boosting competitiveness of our clients worldwide through continuous learning, while we strive to achieve our vision of becoming the best quality corporate training and EdTech Company in the EMEA and the world.Whether our clients are facing difficulties re-organising their brand, equipping their workforce with an extra set of skills or aiming to assess competencies within an existing structure, our development planning is a great solution.LEORON’s mission is to help our worldwide clients boost their competitiveness by improving the competency levels of their employees, through top quality training and development solutions delivered by unrivaled global experts and facilitated by the best training managers in the industry.
Course Outline
1. Why clear writing still fails to produce a response
2. Structuring for action - what makes a reader act
3. Writing executive summaries that get read first
4. Tone calibration for different audiences and situations
5. Building your writing reference manual with worked examples
Who Should Attend?
This course is designed for anyone whose emails, reports, or proposals need to produce a decision or action from the reader, not just convey information. It is particularly valuable for those who have sent a clear, well-structured message that still failed to get a timely response.
FAQ
Who should attend this course?
Anyone whose emails, reports, or proposals need to produce a decision or action from the reader.
What is the writing reference manual?
A compact manual of structures, openers, and closers by document type, including before-and-after worked examples delegates can self-check against.
Is this a grammar or copywriting course?
No, the focus is on structuring writing for impact and action, not grammar mechanics or creative copywriting.